This meme in particular took a while to grow on me; I used to think it was actually quite stupid and I just down right didn’t find it funny. After some time, I couldn’t go on Twitter without seeing someone posting about Grumpy Cat and I actually started to enjoy seeing it more and more. Now my friends and I can’t stop retweeting GC or sending pictures we find on the internet to each other. Grumpy Cat uses a really sarcastic, almost crude sense of humor and let’s be honest, who can deny a face like that?
Grumpy Cat became an online sensation when her (yes, she’s a girl!) photo appeared on Reddit on September 22, 2012. Soon after, a number of videos were posted on Youtube and they went viral almost instantly, leading to the creation of www.grumpycats.com. GC has been a cultural revolution all thanks to cyber-space. There are almost no social media sites that haven’t been affected by the Grumpy Cat storm that has taken place in the past four and a half months. Look at Twitter for example, there are dozens of “Grumpy Cat” accounts, tweeting obscene, sarcastic remarks, with each one having between 300 and 600,000 followers. Scrolling through Pinterest or Tumblr, you are bound to stumble across one or eighteen different GC memes. She has swept the nation due to her sarcastic humor that is relatable to almost anyone; I can guarantee that at some point everyone has felt like Grumpy Cat for a day or two.
When looking at this particular meme from a semiotic approach, you can focus on the likeness of this meme and how it communicates its overall message with the general audience. It seems a bit redundant to keep bringing up the ‘language’ (and language in this case also means the tone) of GC but essentially, its what makes the meme so likeable! Each meme is different, but keeps consistent with the ‘persona’ of GC. They are all short, to the point and well lets face it, rude. But again, this is why people like Grumpy Cat so much–the posts are hilarious, relatable and understood by everyone who comes in contact with Grumpy Cat.