By: Theresa Costa
The reason I chose these two memes, was because they both depict similar meanings. Both memes represent how women are portrayed in the media. Today, women’s perception of their own inner beauty has diminished vigorously. In the Victoria’s Secret, “Love My Body Campaign” meme, the message that’s depicted within the image is the difference between real beauty and ideal beauty. The Dove models below the Victoria Secret models, illustrate your average woman. They show women of all race, and size. Unlike the Dove models, the Victoria Secret models display extremely thin models that seem flawless. The second meme illustrates how media is distorting our perception of beauty. With that being said, people use programs to manipulate their actual images, such as the application of Instagram. Instagram is a social media application that can edit or alter your images, by a single click of a button. In the media, advertisers often use the click of a button to manipulate and alter an image too, however that image is the human body. The images being displayed all throughout the world, through magazines, television, and billboards are being altered through Photoshop. Again, Photoshop is another way to alter an image just by a single click.
Throughout the 21st century, images portrayed in the media have engulfed our minds and have altered our perception of beauty. This perception has been altered through the two mediums of the Internet and television. In both the memes illustrated above, both display how the images in the media can persuade our judgment. Most individuals were grown up and raised by the phrase, “never judge a book by its cover”, yet we do it everyday. Frequently, us women constantly pick ourselves apart and try to look like the “perfect” women that we see displayed in the images that we view. The most “toxic” factor about the media is that it is indeed the messenger. Advertisers promoting the products are actually selling the perfect image, and we’re buying it. Almost everything that we buy is based on our appearance and our beauty. We buy cosmetics to look beautiful, spend hundreds of dollars to get our hair done to feel pretty, buy bras from Victoria Secret because we’re basically buying the image of having big boobs and looking visually pleasing and most notably trying to attain the “perfect” image. The message that we need to grasp, is that nobody is perfect, nobody has a perfect body and nobody has the perfect image. Every individual is beautiful in his or her own way. Regardless of size, race or even appearance, we shouldn’t let the media alter our perception of beauty.